10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

10. Upgrade. A $1 or $2 upgrade can make a huge difference at the end of the year. Upgrade your donors when you ask them to become monthly givers, and create a regular upgrade cycle for your program so you occasionally ask your monthly givers to help just a bit more.

Most loyal donors understand that your expenses happen the same way theirs do — monthly. You have enabled them to support you in a way that fits their lifestyles. And, a monthly giving program enables regular income for your organization.