10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

2. A case worth supporting. “What are you going to do with my $20 or $25 every month that you couldn’t do without it?” A monthly giving case works best when it is a concrete outworking of your mission and also has an emotional impact on your donors.

Also, be sure to include images! Especially online, people want to see, not read. Choose images that support your message and demonstrate the need.
On the Médecins Sans Frontières Web site, there are several levels of giving mentioned that clearly demonstrate what type of work my gift will support without creating restricted gifts: