10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

$15 provides a month of clean water for 40 refugees.
$60 provides a month of nursing care for refugees from war or natural disaster.

3. Focus on the need, not a name. Some organizations focus more on product names for monthly giving programs and forget that donors want to support the mission. Unless, of course, we’re talking about the San Francisco Zoo, which has done a beautiful job naming and explaining its monthly giving program: “You can help us pay our monthly grocery bill! Each month, it costs us nearly $22,000 to feed all the animals in the Zoo. By joining the San Francisco Zoo’s Meat and Potatoes Monthly Giving Program, you can help us offset these costs.”