10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

Accompanying this simple explanatory text is a fantastic photo of a gorilla eating a head of lettuce. Doesn’t that say it all?

4. Break it down. “For just 80 cents a day” or “for less than a dollar a day …” We’ve all seen the commercials for child-sponsorship agencies, and having worked for one, I can assure you that the concept works. One gentleman took the statement so literally that he used the Web site to contribute a single dollar nearly every day. Take the tangible case you’ve made for monthly giving, and do some math. Can you break it down to a daily or weekly amount that is less than the price of a latte?