10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

5. Consider giving donors time off for good behavior. In the analysis work Amergent has done for nonprofit organizations, we have found that while donors may commit to a 12-month program, they tend to end up one or two donations shy of that. Why not create options that accommodate this behavior? Many food banks have the perfect opportunity to do just this, as kids in federal lunch programs end up going hungry on the weekends. So, on Fridays throughout the school year, food banks load up kids’ backpacks with ready-to-eat meals. Monthly donors could support this program September through June, taking July and August off.