10 Things You Need to Know About Creating a Monthly Giving Program

By Heather Fignar

6. Make them feel like partners. Monthly donors need to be treated differently, but that doesn’t mean excluding them from everything else. Send them a different version of your e-mail newsletter that speaks to their ongoing commitment. Thank them frequently using stories that demonstrate the impact of their giving. Think of them first if you have giveaways for an event or raffle.