Fundraising 101: 10 Things You Need to Know About Planned Giving

I remember visiting a 103-year-old donor who told me that a few months earlier she saw the name of a friend on the side of one of our vans and decided to change her will. One of the hospitals I serve has a story in each newsletter about a planned-giving donor with a sidebar about the type of gift he or she has given. I've heard a lot of people tell me about the people from the stories, but I'm still waiting for someone to mention one of the sidebars.