Fundraising 101: 10 Things You Need to Know About Planned Giving

7. Offer options
Although I've stressed the simple planned gifts, research shows that charities that offer the widest variety of planned-giving options raise the most planned gifts. Even very large charities that employ a number of planned-giving attorneys receive most of their planned-giving money from bequests, often 75 percent to 85 percent of all planned-giving contributions. The attorneys earn their salaries not just through the more complicated gifts, but also because there is a great value in letting people know that your organization is "in the business" of planned giving. Don't let 
donors wonder whether or not they can put your charity in their wills.