Fundraising 101: 10 Things You Need to Know About Planned Giving

9. Don't be too cute
Speak clearly about the benefits of the gift plans you offer in ways that your donors will understand, and avoid jargon that only other professionals can pronounce. Don't give your legacy society a name that always needs to be explained. You can have fun and choose titles that grab attention, but always come back to the 
mission that planned gifts will support and the clear benefits they have for the donor and for 
your charity.