Fundraising 101: 10 Things You Need to Know About Planned Giving

2. Know that the simple 
gifts are the best gifts
As you might guess, I like a flip charitable remainder unitrust with makeup as much as the next guy — more actually — but most of the planned-giving money that supports my charities comes from bequests in wills. Actually, most of it comes from simple bequests in simple wills. It's been like that in every place I've worked, and I have never heard a planned-giving professional claim that it's different at any other charity.