Fundraising 101: 10 Things You Need to Know About Planned Giving

3. Take every chance you get to promote planned gifts
Put "Please remember ________ in your will" at the bottom of every letter. Get others — like your CEO — to end their letters that way, or have it printed on the stationery. If your charity has a director of annual funds, ask that person for ideas about how to promote planned giving in annual-appeal pieces. I've received many good leads from reply envelopes and forms that had a box for "I have put ________ in my will" and "Please contact me about a planned gift to ________."