Fundraising 101: 10 Things You Need to Know About Planned Giving

Look for opportunities to speak to groups about how planned gifts, especially those from simple wills, have helped your organization. Put ads in your organization's magazines or newsletters, send planned-giving postcards, and make planned-giving information easy to find on your Web site. Remember, the best 
person to promote planned giving is the one who can ask people to 
support your charity, so have him or her exercise that quality by asking in as many ways as possible.