Fundraising 101: 10 Things You Need to Know About Planned Giving

6. Tell stories
Be sure to tell stories about faithful new planned givers and those from your charity's history. Even the smallest charities have experienced a couple of generous and foresighted individuals who have named them in their wills or helped them through some other planned gifts. Singing their praises is extremely important because it reminds your volunteer and administrative leaders that planned giving already has made a difference. It reminds potential planned givers about the generous acts that help you fulfill your mission. You want people to know that it's honorable to support your charity, that people like them and people they respect have remembered you through their wills and estate plans, and that their gifts won't be forgotten.