Fundraising 101: 10 Things You Need to Know About Reactivating Lapsed Donors
The more you know about your lapsed donors — their characteristics, interests and relationships to your organization — the better prepared you are to recapture these donors or, more importantly, prevent them from lapsing in the first place. Prevention is perhaps the strongest strategy in addressing lapsed-donor issues. Consider the following when developing your donor-retention strategy:
- Companies:
- Blackbaud
- Prevention
- Target
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