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2. Lifetime potential
Admittedly, it is difficult to quantify lifetime donor value (ultimate giving), but predictive modeling could identify target gift potential as well as major- and planned-giving likelihood, which are great indicators of ultimate giving behavior. Operating under the assumption that all donors are not of equal value to your organization, prospects with high planned- or major-giving potential as well as projected growth in annual giving levels have greater value. Scoring acquired donors annually identifies those individuals with the greatest ultimate gift potential.
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- Companies:
- Blackbaud
- Prevention
- Target
Lawrence Henze
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