Fundraising 101: 10 Things You Need to Know About Reactivating Lapsed Donors

Even if you employ these 
proactive strategies and reduce your attrition rate, you'll still experience lapsed-giving behavior. Following are some ideas and strategies for reactivating those donors.

6. Better prospects
Lapsed donors are better prospects and are more likely to respond than individuals with no prior relationship with your organization. In other words, renewing lapsed donors should be a high priority and is likely to be more effective than new-donor acquisition. Is that how your organization positions its lapsed-donor efforts? If not, it's time for new thinking.