10 Tips for Fundraising in Tough Times

Current economic conditions, the shift toward online marketing and the trends in donor empowerment make a strong case for investing in an effective online marketing program.

Money raised online can now more than justify the start-up costs for your online marketing efforts, and is just the tip of the iceberg of the true value created by effectively integrating online marketing with your direct mail and major donor development efforts. Here are 10 basic best practices for nonprofits to get started: