10 Tips for Fundraising in Tough Times

3. Optimize your Web site to convert visitors to e-mail subscribers. Most nonprofits still do a poor job in this area. Target a 3 percent conversion rate of unique visitors to new subscribers.

4. Make every communication count. Consumers are inundated with marketing messages. Write e-mails with a constituent-centric view and steer clear of sending non-compelling material just because your calendar indicates it is time to send a newsletter.