10 Tips for Fundraising in Tough Times

2. Integrate your online and offline fundraising efforts. Ensure your communications calendar, messaging and themes are congruent online and offline. Adopt a multi-channel communications and solicitations approach.

3. Create a presence on social networks such as Facebook and MySpace to extend your brand and reach constituents where they reside. Empower existing supporters to promote your organization on social networks, to recruit new supporters and to raise money. While you are not likely to raise much money in the short-term, social networks are here to stay and will emerge as a cost-effective way to recruit future generations of supporters.