10 Tips for Managing Data in a Multichannel Environment

2. Recognize that there are multiple inter-relationships and touch points among constituencies. It’s important to identify all of them for each individual donor/prospect.

3. Identify the key variables that are relevant for your donor base, i.e., data points you want to make sure you capture. These variables could include age, gender, location, education, donation history (to your organization and others), health, family status, outside interests, employment, etc.