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For a local nonprofit, getting broad involvement with the community is critical. If your donor base is national or international in scope, this may not seem as necessary, but having a core of “neighbors” that support you with money and time can provide a much-needed injection (of cash or volunteer hours) when you’re expanding, testing a new idea or dealing with seasonal overload.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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