10 Ways to Enhance Traditional and Web Fundraising Efforts

Here, 10 of the most useful tips they touched on:

1. If your organization is redesigning its Web site, be aware that you don’t want to lose your position with search engines through the redesign. Do search engine optimization so you won’t lose all of your hard won visibility in the search engines.

2. Rekindle the first love. If you have multiple reasons why someone might give, a one line sentence that reiterates why a donor originally gave a gift, even if it’s unrelated to the point of the mailing, can enhance response.