10 Ways to Enhance Traditional and Web Fundraising Efforts

3. Re-mail a direct-mail appeal four or five weeks after the first drop. Include a buckslip that says something like, “I know we sent you a package, but I haven’t heard from you.” In terms of e-mail, a week after sending out an e-mail campaign, segment those people who didn’t open the original e-mail and resend the e-mail to them. Or, if you don’t have the technology to segment those people who didn’t open the e-mail, just re-send the e-mail to everyone and include at the top something that instructs them to disregard the e-mail if they’ve already responded to it.