10 Ways to Enhance Traditional and Web Fundraising Efforts

8. Get over the fact that a direct-mail package has to look a certain way. Personal, simple packages that look like they were created by a human being will attract attention.

9. Get real with what you’re sending out. Do a real survey to find out what people are thinking about your organization.

10. Don’t just obsess about the subject line of your e-mail blasts. Obsess about the from line, too. Both are the equivalent of the outside envelope in direct mail. Test to figure out what works, e.g., the organization name, the director or president’s name, or the campaign name. Be aware that you’re working with a limited number of characters. If your organization has a long name, it may need to be abbreviated. So test!