10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

Over the last few years, online fundraising has emerged as an area with the greatest potential for growth. Still, it remains one of the most underutilized means of fundraising today.

Online activities for nonprofit organizations fall into one of three segments:

1. No online presence: An organization that falls into this segment doesn't have a Web site and, in some cases, has not secured a domain name either. It conducts all of its online activities through e-mail from a free e-mail service provider such as Gmail or Hotmail.