Special Report: 10 Ways to Make Your Web Site ?Fundraising Friendly

6. Search-engine optimization. When a tree falls in a forest and no one is around to hear it, does it still make a noise? Well, it doesn't really matter because no one is there to hear it. The very same concept applies to Web sites. All the work that you put into building your site might not generate any traffic at all if your audience can't find you in the first place. Ensure that your Web site is search-engine friendly by applying the tips outlined below: