10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

? Image alt tags: Search engines cannot understand the contents of an image; this is where alternate text (alt="") comes in handy. Simply place a clear and concise description of every meaningful image inside the alt text declaration.

? Meta description: Make sure you fill out the meta description for every page on your Web site. This information provides the search-engine index a summary of the information on the page and is generally shown on a search-engine result page as part of the search result right underneath the title. Make sure you aren't placing the same description on every page of the site.