Special Report: 10 Ways to Make Your Web Site ?Fundraising Friendly

7. Content management. Follow the style guide for your Web site when creating content. If you use a Web-design agency and didn't receive a style guide from it, contact the agency and get one created. A well-written style guide contains all information related to maintaining the design and structure of your Web site during content management. Among other things related to online branding, it contains information such as maximum image sizes for content areas, font families and sizes, color palette, padding, and spacing. Follow your style guide to ensure a consistent user experience for your audience and to show your constituents that you take your Web site and messaging seriously. This inspires confidence that usually results in your audience taking action.