10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

8. Out of sight, out of mind! E-mail communication is one of the most important tools in a nonprofit's arsenal. Keep in touch with your constituents, and send them regular updates with activities, events and milestones for your organization. And make sure all your e-mail messaging has clear and direct calls to action. Your e-mail recipients might not become donors right away, but when they do decide to give to an organization of interest, they'll think of you first. Make it easy for your audience to sign up for electronic communication at the time of giving, especially for first-time donors.