Special Report: 10 Ways to Make Your Web Site ?Fundraising Friendly

9. Listen and participate. The fastest way to grow a following for your organization might just be a few clicks away on popular social networks. Many organizations are afraid of social media because they feel that they lose control of the conversations and content related to their organizations.

The reality is that the conversations about your organization and cause already are taking place — there never was any control to begin with! Once you accept this notion, go ahead and listen, participate and engage with your network. There's nothing to lose and a whole lot to gain. Consider streaming real-time data via RSS feeds from your social-networking applications into your Web site, and invite people back to your ?site where you offer engaging ?content along with targeted calls to action.