10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

10. Integration leads to ?personalization. Integrate your Web site with a system of record or CRM system to maximize control over marketing to your target audience, while allowing constituents to have personalized experiences on your site. A CRM system allows you to deliver targeted content based on your constituents' interests and previous giving histories. Additional benefits include powerful self-service tools for your constituents on your site that allow them to manage their accounts, pay pledges, update memberships, print receipts and more.