10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

11. (Bonus tip!) Make it ?interactive. Develop interactive applications around your cause or campaign that allow your constituents to interact with and learn ?more about your organization. Exciting, out-of-the-box applications such as the Ave Maria Memorial Locator or Brad Pitt's Make It Right campaign for Hurricane Katrina victims have huge viral potential where your constituents do your marketing ?for you by sharing links to your Web site. FS