10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

Once you've established an online presence, follow these quick and easy steps to help your organization become more successful with online fundraising:

1. Consistent online branding. Where is the first place your constituents are going to look for you? Yep — you guessed it — online! And when they get there, it's very important that your offline brand identity and personality are reflected on your Web site. These include consistency of colors, typefaces, messaging, news and campaigns. Help your constituents make a connection with you online with the same impact as if they met you in person at your local office or an event.