Special Report: 10 Ways to Make Your Web Site ?Fundraising Friendly

? Bread crumbs: Give visitors a sense of orientation while navigating your Web site. Not every visitor enters your site via your homepage, so it's very important to give users the bearings to help them understand where they are on the site.

3. Call to action. In addition to providing intriguing content to your audience, the main purpose of your Web site is to get your users to take action. The best way to achieve this is to ensure that you actually ask them to do so by the use of context-sensitive calls to action. The most notable example of this is the "donate now" button. If your organization relies on donations as the primary form of funding, place your donate button in prominent places throughout your Web site.