10 Ways to Make Your Web Site ?Fundraising Friendly

By Raheel Gauba

Another great way to lead audiences to perform an action is to place relevant links in the form of "next steps" (e.g., get involved, attend this event, etc.) below your content on every page.

4. Design and user interface. You can't judge a book by its cover, but your audience can and will judge your Web site in this manner. Research has found that the appeal of the overall visual design of a site — including layout, typo-?graphy, font size and color schemes — is the No. 1 factor people use to evaluate its credibility.