Special Report: 10 Ways to Make Your Web Site ?Fundraising Friendly

5. Audience-centric design. Ensure that your design speaks to the needs, wants and desires of your audience instead of your own personal taste — but at the same time, it must represent your core brand. Your design should have a point of view that is consistent with the organization's mission and values. Work toward a design that creates an instant emotional connection with your audience. And finally, keep your homepage simple and engaging — tease your audience with little tidbits of information, and invite them to explore your site!