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Over the last two weeks, I've shared the first seven of my 11 commandments for fundraising. Two weeks ago, I discussed the first four:
- Thou shalt not "take time off."
- Thou shalt not ignore all the options available to you.
- Thou shalt not bore.
- Thou shalt not pander to.
Last week, I covered three more commandments:
- Thou shalt learn from others, but never assume.
- Thou shalt not muddle your "ask."
- Thou shalt write like people speak.
Following are the remaining four commandments that can help you apply best practices and time-tested strategies in your fundraising — and avoid the mistakes that undermine our best efforts.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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