11 Commandments of Fundraising, Part 3
Commandment No. 9: Thou shalt make the reply form user-friendly
Yes, there's a lot of information you need to put on your reply form. But squeezing it in may not be a good solution. Is there enough room for your donors to provide the information you ask for, and can they write in their credit card numbers legibly? Is it easy to designate a gift to every project you wrote about that needs funding?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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