11 Commandments of Fundraising, Part 3
Sometimes we design our reply cards to accommodate automation or the preferences of the donation-processing team. Work with the team to find the best solution, but don't end up with a design that makes processing easy but drives donors away. If it's too hard to use your reply card, donors may simply give up.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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