11 Commandments of Fundraising, Part 3
No one wants to leave money on the table. But diluting your nonprofit's efforts to try to develop a program that is outside your core competencies only hurts the great work you are doing in your area of expertise. Avoid the temptation to be who you aren't, and instead be the absolute best at fulfilling your mission.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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