11 Marketing Communications Activities for Fundraisers, Part 1

In a recent webinar, Ten Marketing Communications Activities You Must Do, nonprofit brand strategy consultant Michele Levy provided 11 marketing communications best practices that fundraisers should utilize in their communications strategies.

1. It all starts with your audience
“The first thing that you need to think about before you do anything is you need to know who you’re marketing to,” Levy said. “You’re wasting time and energy if you don’t know who you’re talking to.”