11 Marketing Communications Activities for Fundraisers, Part 1

Watch their behavior, keeping an eye out for Web analytics, response rates (especially to your e-newsletter if you have one) and event attendance, Levy suggested.

2. Keep an eye on the competition
It may seem counterintuitive, but your organization is in competition with other nonprofits for donors’ time, money and attention. So you need to understand where your donors can spend their time and money. What other outlets do they have for their individual passions?