11 Marketing Communications Activities for Fundraisers, Part 1

“The key is to pick a few things and do them really, really well, measure what works, and then adapt,” Levy said.

For example, ask yourself these questions:

• Audience — Who do you want to reach?
• Message — What do you want to say to them? Be sure to make it about them!
• Tool — What communication tool(s) will most effectively reach them?
• Timing — When will this happen?
• Assignment — Who is going to make sure this communication step happens?
• Metrics — How will you know it worked?

4. Plan to network
“Talk with your board about networking,” Levy said. “Who needs to know about us? Word-of-mouth is one of the most powerful ways to build awareness. Your leadership and board need to get the word out.”