11 Marketing Communications Activities for Fundraisers, Part 1

If you do nothing else, she added, have a plan to keep your website updated. Convene all “owners” — all those on staff and/or board who will contribute content and multimedia — on how to do this. An editorial calendar is a great tool to coordinate this to map out when updates should be made and what the content will be coinciding with those updates. Review your organizational calendar and match Web updates to relevant events/activities. Identify the downtimes for your organization and brainstorm other updates for those times of the year. And don’t forget to plan to update your photos and videos.