11 Marketing Communications Activities for Fundraisers, Part 2

Last week, we shared the first five activities. Here are the final six tips Levy shared.

6. Layer a social-media plan on top
"You want to plan social media for three reasons," Levy said.

• You don't want people within your organization to be tripping over each other. For instance, you don't want two people posting the same thing at the same time, and you don't want staffers to post things that aren't appropriate. "Make sure that everyone in your organization responsible for social media is working together," she said.
• You don't want to miss an opportunity, and social media is a channel that provides incredible opportunity to reach supporters instantaneously. "For both the Web and social-media planning, strive for 75 percent planning, 25 percent opportunistic," Levy said.
• You don't want things to get stale.

Ask yourself where the opportunities are to use social media to drive your audiences to events on your calendar, your website to learn more, etc.

7. Be easy to find
"If people can't find you easily, they're going to go find something else," Levy said.