11 Marketing Communications Activities for Fundraisers, Part 2

• Always collect e-mail addresses, Twitter followers, people who like you on Facebook and YouTube viewers.
• Think about how you can partner with other organizations to build your exposure and audience. Can you do a joint venue?
• Segment and prioritize your audience — a casual YouTube viewer may not merit the same level of effort as a significant donor.
• Stay in touch in whatever way makes sense to your audience (e-newsletter, postcard mailings, print or online magazine, annual report, etc.). Use your communications plan to monitor cadence. Don't communicate too much or too little. "Know who you're communicating with and what they really care about," Levy said.
• Be perceptive, responsive, relevant and compelling.

9. Remember to say thank you
Look for every opportunity to recognize your supporters for their contributions to your success. Mail printed notes, invites to events, shout outs and send quick e-mails.