11 Marketing Communications Activities for Fundraisers, Part 2

"Unfortunately, when you thank people they are surprised because they don't get thanked enough," Levy said. "The more you thank them, the more they feel relevant and that they matter … and the more they will do for you."

10. Measure, measure, measure
Ask yourself how you will measure results and how you will know you've succeeded for every tactic you consider. Then report, report, report, Levy said. "The thing not enough people are doing — and it's really easy — is reporting. Here's what we set out to do. Here's what was done. And here are our results and what we learned.