11 Marketing Communications Activities for Fundraisers, Part 2

"Make sure your staff and board are aware of what you're doing in terms of marketing communication and where you've been successful. Not enough people get enough credit for the work they're doing," she added. "You've got to toot your own horn to get people to understand why marketing matters."

11. Repurpose
"Everything you create can be used more than once," Levy said. "Every time you do something, think about … how else can I do this?"