11 Proven Strategies to Jump-Start a Small Fundraising Program

So, it undertook a strategy based on best practices to do just that. Lighthouse International:

• Increased its number of renewal appeals from six to eight per year.
• Refined audience selections to improve cost efficiencies.
• Added a premium appeal into the renewal series.
• Tested different creative messaging — those new themes and messages generated higher response rates and annual revenue per donor.
• Added a midlevel strategy.

The midlevel strategy was designed to upgrade donors and strengthen loyalty. Thus Lighthouse International created a midlevel donor club called “Beacon Society,” which helped develop a group of donors who generate more gross and net income, and offers major-giving prospects.