11 Qualities of an Effective Social-Media Manager
Following is an FS-exclusive peek at Heather Mansfield’s upcoming book, “Social Media for Social Good: A How-To Guide for Nonprofits,” scheduled for release on Sept. 9.
As I discussed in the March 2011 edition of FundRaising Success, there is a direct correlation between the rise of online giving and the rise of social media. That said, your social-media campaigns are only as good as the human beings behind them. For your nonprofit to succeed on social-media sites, make sure your social-media manager has most of the following qualities:
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